There are currently 40 Million iPhone/iTouch devices in use by consumers. By 2010 there will be 3 billion connected consumers using with an additional 1.8 billion connected devices sold worldwide.

Nokia alone is expected to sell 500 million Flash-enabled phones in the next 3 years. These are figures that online publishers and consumers are thinking about daily, and they need help coming together. Akamai has the technology to deliver to this global customer base, but without a clear strategy regarding their mobile audience, content publishers are going to miss this opportunity.

	Multi platform delivery
	App vs. mobile site
	Advertising / monetization
	Audience targeting